The two guys on the left, Chris Barnard and Todd McGreevy do all the heavy lifting, the rest of us help out as needed.
Marigold Resources is one of the Midwest's leading Mergers and Acquisitions companies, with a track record of bringing scores of business buyers and sellers together.
Brand Optimization
Understanding the value of a small business’ brand is tough, and it doesn’t get easier when the business is in transition. In fact, because a dollar value most often must be assigned to a business’ brand when it sells, it becomes much more difficult.
Marigold Resources offers the skills and experience to help both business buyers and sellers make the most of a business’ brand. First off, let’s understand that a brand is nothing more than the promises a company makes and how well it keeps those promises. Large companies enjoy some economies of scale, but they play by the same rules small companies do.
How we help business sellers optimize their brands
Often times as a business matures, it becomes easy for the owner to neglect the business brand. After all, if a business has a customer base and a cash flow, why mess with anything that isn’t broken?
That’s not a rhetorical question; small businesses, especially in their first years, survive on their owners’ ability to quickly react to the problem at hand. Strategic planning and brand building, while desirable, often have to happen as a time and energy permits.
Understanding the value of a small business’ brand is tough, and it doesn’t get easier when the business is in transition. In fact, because a dollar value most often must be assigned to a business’ brand when it sells, it becomes much more difficult.
Marigold Resources offers the skills and experience to help both business buyers and sellers make the most of a business’ brand. First off, let’s understand that a brand is nothing more than the promises a company makes and how well it keeps those promises. Large companies enjoy some economies of scale, but they play by the same rules small companies do.
How we help business sellers optimize their brands
Often times as a business matures, it becomes easy for the owner to neglect the business brand. After all, if a business has a customer base and a cash flow, why mess with anything that isn’t broken?
That’s not a rhetorical question; small businesses, especially in their first years, survive on their owners’ ability to quickly react to the problem at hand. Strategic planning and brand building, while desirable, often have to happen as a time and energy permits.
Marigold Resources Advisors, through training and experience, can quickly recognize where a business may have a branding deficiency. Often these deficiencies are quite minor; a missing sales brochure, a key piece of information that hasn’t made it to the website or some neglected social media.
If it’s minor, Marigold Resources can move toward a remedy, the business will appear more attractive while it’s up for sale, and present and future owners will enjoy the efficiency..
If it’s a strategic issue, that will best be solved by the new owner. Like selling a house, you would expect a good real estate salesperson to tell you the cost-effective things that can easily increase the curb appeal, and value, of your house. You would also expect them to advise you not to do the things, like room additions and swimming pools, that are unlikely to contribute to an increased bottom line.
How we help business buyers optimize their brands
Objectivity. Pride of ownership is part of the American Dream and for some new business owners, it’s a very heady moment. They’ve talked to their friends and family about the new venture, and been assured it’s a great idea. They see name changes, product changes, promotion changes.
Change in a small business is a relatively expensive proposition. Marigold Resources can concisely advise buyers the cost of that change.
War Stories get boring
The average age of Marigold Resources Advisors is 51-years-old. Collectively, they have experience in hundreds of new business ventures, new product launches and trade practice in scores of different industries. We could tell you about them.
“War Stories,” is what we call them, and they get boring pretty quick. We would much rather work on the next project.
If it’s a strategic issue, that will best be solved by the new owner. Like selling a house, you would expect a good real estate salesperson to tell you the cost-effective things that can easily increase the curb appeal, and value, of your house. You would also expect them to advise you not to do the things, like room additions and swimming pools, that are unlikely to contribute to an increased bottom line.
How we help business buyers optimize their brands
Objectivity. Pride of ownership is part of the American Dream and for some new business owners, it’s a very heady moment. They’ve talked to their friends and family about the new venture, and been assured it’s a great idea. They see name changes, product changes, promotion changes.
Change in a small business is a relatively expensive proposition. Marigold Resources can concisely advise buyers the cost of that change.
War Stories get boring
The average age of Marigold Resources Advisors is 51-years-old. Collectively, they have experience in hundreds of new business ventures, new product launches and trade practice in scores of different industries. We could tell you about them.
“War Stories,” is what we call them, and they get boring pretty quick. We would much rather work on the next project.
Marigold's brand standard, which gives directions to properly reproducing the logo.
