Print Work
From the Portfolio of Larry McDonald
Tabloid-sized direct mail piece promoting AirTran Airlines and the Quad City International Airport. With the editorial look and feel, and easy-to-read type, recipients pretty much read the whole thing before they figured out that is was an advertisement.
A capability or flagship brochure for an insurance wholesaler.
Folder and inserts detailing the Employee Assistance Program from Family Resources. Social services literature so often uses black and white photography of people in the depths of despondency. I elected to stand apart from that by using brightly colored abstract illustrations.
A double page trade magazine ad for Diamond V Mills, manufacturer of feed supplements for the animal husbandry business.
A small envelope stuffer or coat pocket brochure used by an accounting firm to remind customers that the firm also maintained an investment advisement division.
Part of an incentive travel promotion, these direct mail pieces went to insurance agents to remind and excite them that top performers would be eligible for an all expenses paid trip to Puerto Rico.
